Creating a blog, Facebook page or Twitter account can be easily done, but determining your social media strategy – including what platforms make sense for your business and how to find and attract influencers – is a much bigger task. Through our proprietary social media planning process, we create tailored social media plans for clients. The process is an extension of our firm’s Compass branding process, which like a navigational compass, helps clients determine where they are now, where they want to go and how to get there. The process includes:

• Internal assessment of the brand.
• External review of competitors and trends facing the industry.
• Listening via social media to determine the volume of online discussion, tone of the dialogue, influencers and dominate platforms for the brand or industry.
• A social media audit of existing brand-created social media platforms, if applicable.

After completing these steps, we can create a custom plan to help your business reach its goals. NST’s social media practice includes social media planning, and strategy development and implementation, which may include social media brand monitoring and the creation and management of brand-created social networking profiles.