Tag: K-12

Creativity, embracing risk, questioning, systems thinking, collaboration, communication and worldview – these are among the skills needed for the 21st century, according to Grant Lichtman, chief operating officer at the Francis Parker School.

Lichtman – who was a guest speaker at LEAD San Diego’s IMPACT session dedicated to K-12 education – advocated that there is a disconnect between what we teach and what we want students to learn. The day was filled with discussions related to facts and figures on the educational system and potential solutions from various speakers, including Lichtman who says the world is changing at a dramatic rate, yet our educational system is not.

While his presentation was focused mainly on how we develop current and future students into individuals who possess the needed 21st century skills, I couldn’t help but also think about how we – as business leaders – instill and foster these skill sets among our current workforce.  I viewed the discussion through the eyes of someone who works in a field in which these skills are not only desirable, but necessary to survive.

The industry in which I work – like many other industries – can no longer get by on a set-in-stone knowledge or skill set. We must evolve. We must think critically. We can’t rely upon knowledge “professed” to us in college. We must come up with new solutions – and not be afraid to fail every once in a while. We also need to know not only how to “play nice in the sandbox,” but also how to engage in real collaboration for sustainable solutions to business challenges … and today, that often happens across borders and among different cultures.  It’s from this perspective that innovation and creativity is born.

How we instill these 21st century skills in children is therefore an important task. Also critical is how we nurture these skill sets for those who are currently in the workforce.  Programs, like those offered through LEAD San Diego, do just that.

At NST, we recently completed our annual retreat in which we reviewed our mission, vision and values and I’m proud to say that we adopted a new value this year, one that – while we’ve been practicing it, we’ve never put it on paper – focuses on the notion that we push ourselves and each other. It’s about not accepting the status quo. It’s about continual learning and exploration. It’s about feeding our sense of curiosity – and to not do it is no longer an option.

Teresa Siles (@tsiles) is vice president and director of social media at Nuffer, Smith, Tucker, a full-service public relations firm in San Diego focused on creating conversations and building relationships to help clients succeed.


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“For the past 150 years, we’ve been tinkering with education,” said Scott Himelstein, director of the Center for Education Policy & Law at University of San Diego. “We haven’t evolved … but we’re reaching a tipping point. Things can’t stay the same.”

Education-related issues can spark heated debate – I saw that firsthand at a recent LEAD San Diego IMPACT program in which Himelstein spoke.  The cohort also heard from Sally J. Bennett-Schmidt, director of assessment at the San Diego County Office of Education, who made it clear there is a problem: only 60 percent of students (grades 2-11) are meeting state standards in English and only 56 percent are meeting the standards in mathematics.  Further, barely 40 percent of San Diego County students graduated with the requirements to enter into the University of California or California State University system. These students don’t even have a choice as to whether to go to a UC or CSU school because they don’t meet the requirements. Sixteen percent dropout altogether, and minority populations are at greater risk.

“We are not satisfied with these data,” said Bennett-Schmidt. “Everyone of these students has a face, and their parents are sending them to us with expectations.”

While getting agreement on the causes of our problems in the educational system or  solutions for the future is a daunting task, most people agree that something has to be done.

“At the end of the day, a strong public school system is something just about everybody wants,” said Richard Barrera, board president, San Diego Unified School District.

So how do we get there? What can we – as business men and women, civic-minded individuals, parents, employers and human beings – do? Putting politics aside, there are a few things that are not debated:

  • Speak up – don’t let education be somebody else’s problem. This is your education system too.
  • Organize with others – parents, teachers, administrators and others should collaborate and work toward solutions. Strong communities make a difference.
  • Become involved with your school board – can you name people who sit on your local school board? Most people can’t. Learn about and get involved with your local school board.
  • Be accountable – while it’s easy to play the blame game, we all play a role. Do your part to make a difference.
  • Invest in our schools – An “investment” doesn’t always mean money. It can also mean investing your time, energy and other resources. For those looking to get involved through volunteerism, the Union-Tribune (client) Volunteer for Education Campaign aims to mobilize, challenge and recruit San Diego County residents to pledge to volunteer in K-12 schools throughout the 2011-12 school year.

Creating an education system that allows our kids and kids’ kids to be successful – regardless of race, background or socio-economic status – is not only the right thing to do, but our future also depends on it.

Teresa Siles (@tsiles) is vice president and director of social media at Nuffer, Smith, Tucker, a full-service public relations firm in San Diego focused on creating conversations and building relationships to help clients succeed.


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