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Social Media Driving Social Change

How many times have you heard someone say, “I don’t want to be on Twitter. I don’t care what you ate for lunch or that you’re brushing your teeth.” Countless, right? While most marketing professionals understand the impact social media can have on a business or issue, the general layman may not.

This week’s “Kony 2012” campaign, created by San Diego group Invisible Children, may change that perception. The nonprofit organization produced a video highlighting the travesties committed by Joseph Kony, the leader of Uganda’s Lord’s Resistance Army, who has led the organization as it has kidnapped tens of thousands of children and forced them to commit heinous crimes in African countries.

As we witnessed with Libya and other uprisings in the Middle East, social media has become more than a platform for communicating with friends, but a tool for social change. These technologies have the ability to break down geographic barriers and help us create human connections.

A lot more interesting than what I had for lunch, huh?

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