Every PR practitioner knows that a tailored outreach plan and commitment to deliver results are the first steps to success when it comes to event promotion, and Krystin recently solidified her position as a media relations aficionado, while handling outreach for two major San Diego events in one weekend – RC44 San Diego Sailing Regatta and the Make-A-Wish Walk for Wishes.

Krystin's shot of the action down at the docks with RC44 and Fox 5's crew.

Through expertly customized outreach plans, Krystin was able to secure unprecedented coverage and attendance for the RC44 San Diego Sailing Regatta and Walk for Wishes – despite uncharacteristic San Diego weather.

Whether it was setting up live interviews on the piers of San Diego Bay or braving the elements at the Walk for Wishes, Krystin’s commitment delivered visibility and results beyond expectation.

Great work, Krystin. We’re so happy to have you as part of the NST family!

The NST Tiki Token is given to a staff member who has done an extraordinary job the week prior or who may need a little extra support in the coming week. The Tiki Token winner from the week prior designates the new recipient during our Monday morning staff meeting