As clients and the community see an increased need to reach stakeholders on both sides of the U.S.-Mexico border, NST’s binational relations practice focuses on leveraging relationships to spark conversations that are critical to creating a cohesive, collaborative region. Uniquely situated near the world’s busiest land border crossing, the NST team is influenced and impacted by both countries on a daily basis and brings that cultural understanding to our strategic efforts. Our knowledge of the region and our bilingual capabilities help us guide communication efforts in audiences’ preferred language. Whether charged with raising awareness among key audiences north or south of the border, or developing strategic alliances conducive to collaboration, NST’s cross-border connections help drive our client partners’ success.
NST developed and implemented a public relations plan for TEDxMonumento258 to position it as the organization driving the conversation about the San Diego/Tijuana binational community. The event was the first of its kind to take place on a border between two countries.
NST helped Farmacias Roma, the largest family-owned and regional pharmacy in Baja-California, navigate the medical tourism landscape and inform audiences on both sides of the border.
Our team can work on both sides of the U.S.-Mexico border to provide support to NST clients, bringing a unique and qualified understanding of Hispanic, U.S. and Mexican audiences. Our bilingual and bicultural team members have supported both Mexico and U.S.-located clients, and have experience working in the media, government and public relations industries in both countries.