Agriculture & Food
Nuffer, Smith, Tucker’s long history with clients in agriculture dates back to when the firm first opened its doors in 1974 with the Dairy Council of California as a client. We still work with the organization today, and have since represented countless agricultural entities, including companies, cooperatives, commodity marketing boards, trade industry groups and government agencies. We help our clients plan for the future and communicate to industry members and the public. Our production agriculture experience coupled with a history of winning over consumers for major food brands, such as Chicken of the Sea and McDonald’s, makes NST uniquely suited to represent entities in all sectors of the agri-food chain.
As consumer eating habits change, interest in food heightens and the regulatory landscape evolves, many agriculture groups find themselves wondering how to adapt to key issues and capitalize on opportunities. The National Pork Board tapped NST to lead strategic planning efforts that set pork producers up for success over a 10-year span.
The world’s deadliest citrus tree disease, called Huanglongbing, has been detected in California, putting the $3 billion citrus industry and countless residential citrus trees at risk. NST leads an integrated, statewide communication campaign to educate homeowners, growers, field workers and elected officials.
Since 1992, Nuffer, Smith, Tucker has partnered with the University of California, Davis, to provide a trends intelligence system for anticipating, planning for and managing trends/issues likely to impact the agri-food chain. This process is dubbed Food Foresight.
Nuffer, Smith, Tucker brings its own design to the process of uncovering, clarifying and packaging the unique foundation that is you. The NST process for helping you chart your course is dubbed "Compass." It’s simple by design and helps companies answer three critical questions: where are you now, where do you want to go and how do you get there?
With this framework in mind, NST helps you declare your mission, vision, values and purpose, an increasingly effective way to connect with consumers by identifying your end benefit to society (beyond the almighty buck). The strategic planning process is complete with strategic priorities and objectives to chart a clear course for success.